This undated, unidentified article (most likely from around 1924, when Billy opened the Monte Carlo) shows why everyone loved Billy.
Paul Geittner was recently the recipient of a handsome gift — a platinum open-face watch — from “Billy” Gallagher, proprietor of the Broadway Gardens, Broadway and 48th street, and the Monte Carlo, Broadway and 51st street, New York, with whom he became associated on August 1, at the latter establishment where he has general supervision over the dining room and kitchen. The watch has the Gruen movement, and bears the monogramed [sic] initials of Mr. Geittner on the reverse side in small diamonds. The gift was in the nature of a testimonial of appreciation for the assistance Mr. Geittner rendered the donor in opening the Monte Carlo, formerly the Club Maurice.
This platinum watch was probably similar to this one, which was sold by Gruen in 1924 to commemorate its 50th Anniversary … for $500. That’s nearly $7,000 in today’s money. No wonder Billy was always broke.